This article was contributed by Catherine Harper of Walking With Cake, image by Delphina Luxe
Whether you’re a fashion, beauty, or lifestyle blogger, it’s important to maintain a sense of authority within your posts. Your readers follow you for fun, but also for information and inspiration, so you have to know what you’re talking about. One of the easiest ways to really establish credibility, especially for new bloggers, is simply by writing what you know. If you are an expert at styling daily outfits or you have an eye for modern interior design, then your love for these topics will shine through on your blog, and your readers will return each day in search of your knowledge and insight.
If you’re just entering the world of blogging, it can be really intimidating staring at that white space in front of you. A great starting point is to make a list of possible post ideas, and simply go from there. Literally anything can become a blog post, from a conversation you have with your mom to a walk down the street to check the mail, and if you’re open and honest, you’ll soon find your rhythm and your voice, and you’ll be off and running.
I started blogging seriously after I became a stay-at-home mom, which can be an isolating experience, and the stories I once told my friends and co-workers became excellent fodder for my blog. My husband isn’t interested in the latest beauty product I just bought, so I write about it for my readers instead, hoping to inspire them a little with my excitement.
As bloggers, we can find inspiration everywhere, and my ears and eyes are always open to the possibility of new post ideas, which often hit when I’m doing something mundane, like driving or washing the dishes. Sometimes standing in line at the grocery store can spark a topic for a post, and get those gears turning in my head. I try to jot down ideas as they come to me, so I can look at my list later and and plan a new post.
If your site features photography, it’s a great idea to keep a camera handy (whether it’s on your phone or a DSLR), because you might find something worth writing about in the most unexpected place. My husband and I like to take small day trips with our children, exploring local parks and small towns near our home. I’ve come across amazing sites in city parks, and I always blog about our adventures once we return. It’s a fun way to remember a day spent together, while also improving my photo-editing skills and showcasing a little local flavor.
And perhaps most importantly, always speak from your heart. If your words are honest and open, you’ll easily form a bond with your readers that will keep them coming back for more. It’s always best to be yourself, and if you’re trying too hard to imitate your favorite blogger, instead of writing what you know, then it shows. Nobody starts out on top, and it can take a while to find the true purpose of your blog.
As you work to improve your blogging skills, you’ll recognize the things that work for you, and honesty is always on that list. Bloggers speak of authenticity often, and it’s become sort of a hollow buzz word for truth, in my opinion. But if you write what you know, what you care about, and what you love, you really can’t go wrong, and your readers will love you for it, too.