Why Your Blog is What Brands Want to Work With

At one point we have all wished we could be more like our favorite (perhaps more popular) fashion bloggers while browsing their latest posts. Maybe it’s because ANYTHING looks good on them with their perfectly petite figure, or maybe you envy their behind the scenes access to the hottest shows during fashion week. How can you compete with this you might be wondering? Simple, you are the only you so make the most of it!

Whether you have 10 regular readers or 10 thousand regular readers they are choosing to spend their time on your blog for a reason. Maybe they can relate to your sense of style or come from your home town, whatever the case there are lots more potential new readers just like them!

So why do brands want to work with you?

The process of translating your personality in your blog can be a bit tricky and also requires some soul searching but it is worth the effort. Presenting yourself as relatable instead of elite has more appeal than you can imagine and is a huge reason why brands LOVE fashion bloggers. Yes, brands obviously want to work with very popular bloggers because they have a broad reach but they also want to work with real, genuine bloggers that have readers that trust & relate to them, even if you don’t have 50k page views a month.

You can show and continue to build your influence by putting thought into every post and being totally honest (at least when it comes to reviews and endorsements). Encourage conversation in your comments and be sure to offer suggestions to help your readers find the things you are endorsing. I know I am more likely to buy something if one of my friends or a blogger I trust says how great it is, and brands know that as well. Remember that numbers don’t always equal influence, brands are looking to connect with new audiences so present yourself as the way to connect with the readers that admire you!

Haven’t quite found your niche yet? A great way to make sure you are focusing your efforts on things you love is to take the time to brand your blog. A simple step like brainstorming key words that you think describe your blog can really put things into a new, more focused, perspective.

Another useful tool is an editorial calendar. As your blog grows and you look to work with more brands this will become a valuable tool to keep you on track and offer realistic time lines for new content. You can learn more about editorial calendars here or view our recent #BlogTrends chat transcript about the topic here!

How have you embraced being you on your blog?

5 Comments on Why Your Blog is What Brands Want to Work With

  1. Katie P
    March 24, 2012 at 2:50 pm (7 years ago)

    I would love to hear more about how to actually get in touch with brands you want to work with. Do you just cold call them? What should you be saying to them without it coming across as “hey I want free stuff and money!”

    Thanks for this article, gives me a much needed boost of confidence!

  2. Rachel
    March 30, 2012 at 4:34 pm (7 years ago)

    totally agree with the honesty thing — being fake shines through!
    in response to comment above – I say follow them along on twitter, FB, etc and be an active commenter/sharer of their info – establish a rapport.

    • Kaitlyn
      April 1, 2012 at 6:36 pm (7 years ago)

      I agree with you there! I am a big promoter of brands I love and it makes it easier when sending an email because hopefully they have at least heard of you!

  3. T. Dunner
    May 15, 2012 at 11:19 pm (7 years ago)

    Great read. This post is so true in saying that bloggers 1. have power & 2. are unique. I love y’all & all of these great reads!!


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