What it means to truly have an editorial calendar







In the blogging world, how many of us have an editorial calendar?  Do you find yourself getting behind on posts?  Do you have a midnight panic because you forgot that you don’t have a post written for the next day?  Do you post regularly or do you take your time and post at your availability?  Do you have posts lined up for vacation time or emergencies?

Part of being a professional blogger is having not just a schedule, but an editorial calendar.  This entails brainstorming, writing, editing, and publishing.  It requires time, scheduling, and planning.

So what does it mean to truly have an editorial calendar?

It means taking the time to plan.  Have a calendar and stick to it.  Take a look at the week coming up.  Is there a theme you’d like to cover?  Do you want to do something special each day?  Take the time to brainstorm.  It will mean a lot more sincere and creative content.

Posts should be scheduled at the right frequency for your blog.  Do your posts flow, meaning you have a good variation on topics?  Now that the posts are scheduled, you need to make a list of what each post entails.  Do you need to allot time for taking photos?  Does this post have extensive writing?  Will you be including lots of videos or other technology?  By knowing what you need for each post, you can specify the amount of time you will need.

Next, you should have time for editing.

Many people do a good brush through, but editing should take just as long as the post did, if not more.  Did you check spelling? Did you test any links you inserted?  Did you preview the post?  All of these are crucial in maintaining a strong post.  Lastly, you publish.  This might also entail announcing your post on Twitter, Tumblr, or other social media sites.  Then you just go back to next week.

On a side note, an extremely helpful hint is to have a few posts ready to publish at all times.  Life happens and sometimes things come up.  You might be sick one day or you might have to work overtime at your job.  Having a few general posts ready to go during a difficult time will be truly helpful and great for keeping to your posting schedule.

Do you use an editorial calendar?  If not, what method do you use to plan?

10 Comments on What it means to truly have an editorial calendar

  1. Kaitlyn Marie
    November 1, 2011 at 5:03 pm (5 years ago)

    I can’t wait to build out an editorial calendar for my blogs, it will definitely help! Thanks!

    Reply
  2. Carol
    February 13, 2012 at 9:20 pm (5 years ago)

    I recently started using an editorial calendar. I have found it to be a life safer when it comes to blogging. It also keeps me focused and on task. With having the next two weeks filled already with topics and ideas I have now begun the research and writing. I am also already looking into weeks three and four. I LOVE the editorial calendar. I now feel like I have a purpose.

    Reply
  3. Jenny
    June 14, 2012 at 12:18 pm (5 years ago)

    Which tools do you use to create your editorial calendar? Excel? Google Calendar? We have recently launched a free calendar tool: Teamup Calendar, teamup.com. You can use it as a stand-alone calendar accessible via a unique secret link or use the Facebook version integrated into your FB account. I’d love to hear any feedback if you could try out.

    Reply
  4. Eva
    June 16, 2012 at 5:19 am (5 years ago)

    I really need to get an editorial calender into whack, I’m terrible at sticking to schedules etc. I find that when I force myself to write it never works as well as when I’m in the mood to do so. So I try and write up a few posts at a time when I’m not busy and am normally most motivated and save them up for an appropriate time/my peak time for my visitors to post.

    Reply
  5. Claire
    June 25, 2012 at 6:47 pm (5 years ago)

    I suppose I sort of have an editorial calendar. I use google calendar to remind me on which days I post what. I divide all my posts into several categories and then I have a set day per week for each category (except a few which don’t get regular posts). I write all my posts for the week on a Monday, so the content and themes just fall into place as I’m writing it all at once.

    Reply
  6. Gillian
    July 5, 2012 at 12:29 am (5 years ago)

    Thanks for a good post. I have a very hazy editorial calendar or more what I’d like to do but find things never quite go to plan. It would be good for me to put a proper plan in place and have the extra posts mentioned, just in case.

    Reply
  7. Fiona @ Get Fit Fiona
    September 12, 2014 at 1:21 pm (3 years ago)

    I love my editorial calendar. Mine is pretty simple – I just use Google Calendar.

    I find I’m more consistent when I use an editorial calendar. I feel like I have a plan and it’s not quite as overwhelming to figure out where I should start writing posts.

    Reply

2Pingbacks & Trackbacks on What it means to truly have an editorial calendar

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