In the blogging world, how many of us have an editorial calendar? Do you find yourself getting behind on posts? Do you have a midnight panic because you forgot that you don’t have a post written for the next day? Do you post regularly or do you take your time and post at your availability? Do you have posts lined up for vacation time or emergencies?
Part of being a professional blogger is having not just a schedule, but an editorial calendar. This entails brainstorming, writing, editing, and publishing. It requires time, scheduling, and planning.
So what does it mean to truly have an editorial calendar?
It means taking the time to plan. Have a calendar and stick to it. Take a look at the week coming up. Is there a theme you’d like to cover? Do you want to do something special each day? Take the time to brainstorm. It will mean a lot more sincere and creative content.
Posts should be scheduled at the right frequency for your blog. Do your posts flow, meaning you have a good variation on topics? Now that the posts are scheduled, you need to make a list of what each post entails. Do you need to allot time for taking photos? Does this post have extensive writing? Will you be including lots of videos or other technology? By knowing what you need for each post, you can specify the amount of time you will need.
Next, you should have time for editing.
Many people do a good brush through, but editing should take just as long as the post did, if not more. Did you check spelling? Did you test any links you inserted? Did you preview the post? All of these are crucial in maintaining a strong post. Lastly, you publish. This might also entail announcing your post on Twitter, Tumblr, or other social media sites. Then you just go back to next week.
On a side note, an extremely helpful hint is to have a few posts ready to publish at all times. Life happens and sometimes things come up. You might be sick one day or you might have to work overtime at your job. Having a few general posts ready to go during a difficult time will be truly helpful and great for keeping to your posting schedule.