Instagram is so much more than a place to shout at people and post ads like you may on the sidebar of a website or print in a magazine. Marketing and social media are changing, and it's not by accident. If you don't already know, Instagram is owned by Facebook. A couple of years ago (and noticeably since the beginning of … [Read more...]
Paying Attention to These Social Media Stats Can Change Your Business + Social Media Monthly Report Template
You know you need to be on social media for your business or blog but there’s this nagging question – how do you know what works? What kind of content does well and what disappears into the darkness? Are you wasting your time on this network and need to refocus on another? Don’t worry, there are some simple ways to … [Read more...]
Social Media Marketing Sanity: A 5 Step Weekly Routine for Success
You want the results that social media can bring, but you don’t want to go crazy trying to keep up with ALL. THE. PLATFORMS. I hear you! There are so many different places to “show up” these days that it can get seriously overwhelming! If you’re struggling to stay on top of social media and actually use it as a tool … [Read more...]
What I’ve Learned about Schedugr.am and Grum and Instagram’s Terms Of Use
Being a social media manager means that I manage a variety of accounts across a few different platforms. Instagram is by far the most complicated when it comes to finding efficient ways to create and publish content thanks to their very limited API. Most tools that you can use to schedule Instagram posts require you to … [Read more...]
Everything I Know About Instagram’s Hashtag Problem and Shadowbanning
A couple of weeks ago, around the middle of March, some of the accounts I manage on Instagram saw engagement drop off by over 50%. It was kind of scary and I rode it out for a day or two to see if it was just a glitch that was being resolved. After seeing no change I did a little digging. I had seen things about hashtag … [Read more...]
How I Cut My Social Media Posting Time in Half
I've been doing social media management for a while. I've been through so many tools, spreadsheets, apps, and systems and I feel like so many are ALMOST what I need, but not quite. Recently I have been on a hunt for a tool that will let me schedule ALL of my platforms in one place. Buffer was good for a bit when I first … [Read more...]
4 Things to Know About Instagram Business Profiles & How to Get One
It's no secret that Instagram is a marketing beast that so many have done a great job of mastering. The folks at Instagram (or should I say the people at Facebook who rule Instagram) have taken notice and will begin rolling out some features geared specifically toward businesses. Here are some of the things you can expect … [Read more...]
4 Ways to Dominate the New Instagram Algorithm
Along with a new look and logo Instagram has introduced an algorithm that will take your feed from reverse chronological to something similar to how your Facebook feed works. According to Instagram you will now "see the moments you care about first". So what does this mean for brands? It's too early to know for sure … [Read more...]