Promoting Your Blog Tastefully & Effectively



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We all seem to struggle in the beginning or at some point in our blogging careers with getting new readers to stop by and interact. We also know that most people don’t enjoy being spammed with self promotional tweets, Facebook updates, or emails. So how are you supposed to promote you and your blog without spending money on paid advertising? Here are some fun and simple ways to get the word out about your blog:

Join a Community Forum

One of the best ways to promote your blog to people that are potential repeat visitors & commenter is to let them get to know you a bit. By joining a forum you can interact with a specialized niche of people interested in your opinions and personality. You don’t want to post promotional spam all over forums, instead include a link to your blog in your signature which will be included every single time you offer valuable feedback on a thread.

Offer to be a Guest Blogger

Another great way to reach a new audience and build some friendships is to offer to do some guest blogging for fellow bloggers. I know writing posts can be time consuming, but with these posts you really want to be the best you have to offer. These will act as samples of your blog all over the web that will lead people back to you for more. You can connect with bloggers on Twitter or on one of the forums you have recently joined.

Be Transparent When Sharing Links

You have to remember, one of the reasons people follow you on social media is to stay up to date with your blog. Don’t be afraid to say “Check out my latest post, I’d love your opinion!” once in a while. Simply by asking your readers to leave you some feedback will result in just that in most cases. It is more than acceptable to share a link to a new post but you create a much more interesting feed of information when you mix your own posts with other great content from other bloggers.

Participate in Twitter Chats

Chances are you are finding this very post because you at some pointed participated in, or had heard of, our own #BlogTrends Twitter chat. Chats provide you with a great opportunity to present yourself as an expert and a go-to source of quality information without ever sharing a link. #BlogTrends chat happens every Monday night at 9pm EST, come join us and show off your own blogging expertise!

Show Some Comment Love

Probably the most effective way to promote yourself and your blog is to comment on other blogger’s posts. Chances are you read quite a few posts every day, if you take the time to comment on some of those you will start to build relationships with those people. You are also leaving a permanent link to your blog on every page that you comment on and you are in a position to offer someone else the kind of feedback you want to see on your own.

Guest Apperances

Similar to guest blogging you can also get the word out by sharing your knowledge as a guest at any number of events. If you are just getting started you might not want to be front and center but you most certainly should attend the event if possible. This provides you with great place to network and an opportunity to cover the event for your blog. It is a good idea to get a small pack of business cards that contain your name, contact info, and a link to your blog. These are invaluable for connecting with the new people you meet later on.

Are there any ways in particular that you have found successful in promoting your blog? Share them with us in the comments below!

13 Comments on Promoting Your Blog Tastefully & Effectively

  1. Queen in Heels
    March 27, 2012 at 5:47 pm (5 years ago)

    Great ideas. I also welcome guest bloggers on my blog and have a Saturday link love post that features the links (with description of post) to bloggers who have been supportive. I have a large Facebook and Twitter following so I often share the posts of other bloggers through them. I do not mind (actually I am all about) supporting others (especially women) so, I think that has helped build my network.

    Reply
  2. Katelyn
    April 17, 2012 at 8:47 am (5 years ago)

    Twitter! Twitter is a gold mine for connecting with like-minded individuals, finding new great blogs and sharing your own, and building a friendship with your readers. I don’t know where I’d be without it!

    http://www.theskinnyblondegirl.com
    @theskinnyblonde

    Reply
  3. ilvana
    April 22, 2012 at 9:31 am (5 years ago)

    i´m making a interview with other bloggers! i love meet another bloggers!

    Reply
  4. Dom
    April 23, 2012 at 3:39 am (5 years ago)

    Great post! I find I get a lot of new readers from getting my projects featured on sites like Craftgossip or oneprettything. Lots of traffic but not as many comments as I would like.
    Thanks for the tips!

    Dom
    Craftedblog.com

    Reply
  5. Terrinique
    May 2, 2012 at 12:22 pm (5 years ago)

    I agree with Katelyn, twitter is a great way to share your post with like minded people. I use hashtags a lot to get the word out. Hootsuite is another great tool that allows you to schedule tweets and facebook posts. An invaluable tool to driving traffic to your site is to comment on other bloggers post.

    Reply
  6. dreamingenfrancais
    May 13, 2012 at 2:13 am (5 years ago)

    These are all such great tips — doing button swaps with other blogs that I love and read regularly has been a great yet subtle way to gain more readers.

    I would love to guest blog, but sometimes think I’d feel weird asking rather than being invited? Any tips on how to go about this?

    Reply
  7. Stephanie Marie
    May 21, 2012 at 9:17 pm (5 years ago)

    Great article!!! Very helpful tips for new bloggers like myself. I would love to make a guest appearance on someone’s blog and vice versa. I have a spin for comedy so if anyone doesn’t mind a born and raised New Yorker’s sense of humor I’m game 🙂

    Reply
  8. DollhouseMB
    August 1, 2012 at 9:14 am (5 years ago)

    Great tips and I love linking with like minded bloggers and sharing, following and being part of it all. Forums and twitter chats are fab way to share and grow x

    Reply
  9. Caroline
    February 13, 2013 at 7:26 am (5 years ago)

    I started a blog fairly recently (lifestylebycaroline.com) and it’s a slow process bringing in readers! I’ve found Facebook and Twitter very useful but ultimately you need to just keep posting and be true to yourself, don’t write for the sake of it but when you have a burning need to share something!

    Reply
  10. ArielSaysNow.blogspot.com
    April 6, 2013 at 3:21 am (4 years ago)

    This was really helpful! I’m going to implement some of these for sure.

    Thanks,

    Ariel

    Reply
  11. Goljar
    February 13, 2014 at 5:05 pm (4 years ago)

    Very good advice. I really gonna follow this! We expect future posts from you

    Reply
  12. Victoria
    February 21, 2014 at 5:44 pm (4 years ago)

    Great tips. I’ve been blogging for well over a year now, and am still learning everyday. I agree the most important factor in gaining new followers is to be engaged via comments/Twitter, etc.

    Reply

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