Hiring a Blog Designer


Walking with Cake by designer Kory Woodard

One of my goals for this year is to improve my blog’s overall appearance and design.  After months of unsatisfying attempts to do it all myself, I finally took the plunge and hired graphic designer Kory Woodard, who is also a Blog Trends member.  We’re currently in the middle of my blog’s redesign, and it’s an incredibly exciting and insightful process.  If you’re considering hiring a blog designer, here are a few tips to help make the process as seamless as possible.

Peruse Portfolios:  Most graphic designers feature their portfolios on their professional sites, which makes it easy to see their work before you even contact them.  Take your time to really look at the blogs and sites a designer creates.  It’s a little like shopping for the perfect dress, and once you come across a style you like, you’ll know.  Then, you can get in touch with the designer and take it from there.

Find a Designer with a Similar Aesthetic:  When you hire a graphic designer, you are giving them the opportunity to showcase their work on your blog or website, so it’s really important to find someone with a style that is similar to yours.  That will make the design process an easy one, and you’ll see eye to eye on the tiniest of details.  I really love a minimal blog with touches of color, and that’s exactly the way Kory’s blog and her designs look, so I knew she would be a great fit for me.

Pricing:  Cost is obviously an important factor and everything should be clearly discussed before you agree to hire a designer for your blog.  Many graphic designers list their prices in their portfolios, or you can contact them for their rates.  Be sure to know exactly what you can expect from your designer before you make a deposit, and don’t hesitate to ask questions.  It’s also important to remember that you are paying the designer to create a singular look for your blog or website, and just like bloggers, they should be paid what they are worth.  Design expertise isn’t free, and working with a graphic designer can be a wonderful investment in the future of your blog.

The Final Result: The entire design process can be lengthy, but the results will pay off in the end.  You should be entirely satisfied with your site when the process is complete.  Most designers will work with you to revise your blog several times, and this is where good communication really comes into play.  Since you are investing time and money, your designer should be willing to work with you to achieve your goals.  At the same time, you should be respectful of the designer’s style and suggestions, since he or she is the expert.  Together, you can find a look that truly defines the purpose of your blog. Have you worked with a graphic designer before?  We’d love to hear your experiences.

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