Engaging Your Readers


For bloggers, reader comments are like gold, and one comment left on a post is enough to make our day.  But today’s world is incredibly fast-paced, and despite our best efforts, blog posts can become obsolete soon after they are read.  It can be discouraging when your comment section remains empty, but here are some suggestions for fostering engagement and interaction with your readers.

Ask a Leading Question: You’ve probably seen this technique used on many blogs, and it can become annoying when it’s done with every single post.  But occasionally ending a piece with a thoughtful question tells your readers that you’re interested in their opinions, too.  If you’re covering a specific topic or featuring a DIY, you can even suggest that they link to their own version on their blogs.  This will help to foster conversation, and may introduce you to a few readers who were previously just lurking quietly.

Comment on Other Blogs:  This is simple blogging etiquette, but if a blogger leaves a comment on your blog, don’t forget to return the favor by visiting hers.  It’s just good manners, and in most cases, you’ll find a fellow blogger with a similar interest or aesthetic.

Promote Your Blog on Social Media: If your blog has its own Facebook or Google+ page, don’t forget to promote your latest post!  You don’t have to share each and every post, though you can, and your followers will know when you’ve published something new.  You can also ask leading questions on these platforms, or leave a small teaser on Twitter, and hopefully entice readers to come on over to your blog.  Blog Trends has its own Google+ community, and that’s a great place to promote your latest piece.  And just like commenting on other blogs, don’t forget to retweet or mention other bloggers posts from time to time, too.  We’re all in this together, and when you support your fellow bloggers, you’ll be rewarded in kind.

Interact with Other Bloggers:  It goes without saying that bloggers love reading blogs, so find a group of bloggers you admire and start interacting with them through blog comments, email, and social media platforms.  Great friendships can be formed via blogging, and leaving a nice comment on your favorite fashion blogger’s post can become the catalyst for a future collaboration.  Remember to be polite and professional, and you’ll soon find yourself with a loyal group of friends and readers.

And, of course, there’s the Blog Trends Twitter chat on Monday nights at 9 pm EST, which is a wonderful way to connect with fellow bloggers.

If you’re reaching out to your followers, try some of these suggestions, and feel free to offer your own tips for engaging readers, too.

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